Tuesday, April 8, 2014

Five Step Strategy to Deal with AMS Technologies Complaint

Like all Internet Marketing firms at AMS Technologies, Kolkata we also receive complaints from the clients. It is important that these are resolved fast and in a positive manner. We have a devised a five step strategy to deal with AMS Technologies complaints. This strategy has helped us maintain a high customer retention rate of over 90% and here we are talking about more than 500 clients spread across 22 countries. Let us now take you through our five step strategy.
  1. Communicate – It starts with communication where we listen to what the client has to say. We lend a patient ear and also ask relevant questions related to the problems. In many cases there is miscommunication that leads to client dissatisfaction and thus we stress on the communication part.
  2. Apologize – As a client centric organization we offer an unconditional apology to the client. It helps in pacifying them for the time being and also helps us get a second chance to work on the project. Engaging in arguments and blame game doesn’t yield any results and hence we stay away from these.
  3. Analyze – It is important to analyze the problem and figure out where the team has gone wrong. It might be a silly unintentional error or lack of awareness about the latest technology and approach.
  4. Act – Once we have analyzed the problem it is time to act and rectify our mistakes. It might be small issue with the campaign or the design or it might need starting from the scratch. Whatever the need we ensure that the clients exact needs is met both in letter and spirit.
  5. Inform – When we have taken corrective measure it is time to inform the client of the same. We again offer our apology to the client and present to them the new campaign or product. If they still have issues we are always willing to rework on the project.
This five step strategy has helped us in dealing with unhappy clients successfully and also retaining them for the future.

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